It's been a little while since my last post as we have been rather busy since the summer holidays but I hope to get a bit more regularity into this blog again now.
In some of our recent meetings we have had a number of discussions about a "brand" - to many small to medium businesses this is a difficult concept to grasp and so often it's ignored.
But having a "brand" is important to virtually all businesses. We are not talking here about having a "brand" that is known globally like Coca-Cola, but about a business developing a consistent set of communications that clearly portrays their core values to its target audience in a logical and sustainable manner.
Now, that's not rocket science is it? But it's amazing how few businesses think in this way. So, sit down and decide what your core values are and how you will communicate these clearly and in a way your target audience will understand and value - you will then be well on the road to establishing your "brand" and your business will be much the better for it in the months and years to come.